This is a structural study. Every name, image and line of copy on it is invented.

We build the thing
and the system that keeps it running.

BrandingDesignCommunicationsSince 2015

What we do

Most studios hand over a set of files. The handover is where the work usually stops paying. We leave a system instead: the decisions written down, the components named, and a team that can keep going without us on the call.

Some of the people we work with

Northbeam
Vantage
Corvid
Halyard
Mirabel
Ostara
Quarry
Sable
Ashfield
Bellweather
Cirrus
Dovetail

How we are set up

Branding

Positioning, naming and identity, built as a system a team can run without us in the room. We leave the reasoning behind every decision, not only the files.

Design

Art direction, editorial and product design. One visual language across the places a person actually meets the work, rather than a showpiece and a long tail of exceptions.

Marketing

Campaign strategy and creative, with the measurement decided before the first asset. If we cannot say what a result would look like, we have not finished the brief.

Communications

Press, internal and executive communications. We write the position once, then keep it stocked, so a spokesperson is never drafting under deadline.

Web development

Sites and publishing systems. Static where it can be, dynamic where it has to be, and fast enough that performance never becomes a separate project.

Launches

The week itself. Sequencing, assets, approvals and the rehearsal, run so the team spends launch day watching results rather than chasing files.

Ember
Foxglove
Granite
Harbour
Ivory
Juniper
Kestrel
Larkspur
Meridian
Nimbus
Orchard
Pelham