Branding
Positioning, naming and identity, built as a system a team can run without us in the room. We leave the reasoning behind every decision, not only the files.
Services
What we do
Design
Art direction, editorial and product design. One visual language across the places a person actually meets the work, rather than a showpiece and a long tail of exceptions.
Marketing
Campaign strategy and creative, with the measurement decided before the first asset. If we cannot say what a result would look like, we have not finished the brief.
Communications
Press, internal and executive communications. We write the position once, then keep it stocked, so a spokesperson is never drafting under deadline.
Web development
Sites and publishing systems. Static where it can be, dynamic where it has to be, and fast enough that performance never becomes a separate project.
Launches
The week itself. Sequencing, assets, approvals and the rehearsal, run so the team spends launch day watching results rather than chasing files.
How an engagement runs
One. Read the situation
Two weeks with the people who own the outcome, and with whatever evidence already exists. No deck until the diagnosis is agreed.
Two. Build the smallest real thing
A version that ships, not a version that presents. Everything after it is an edit rather than a leap.
Three. Hand over the system
Files, reasoning, and the ritual that keeps it current. We would rather be called for the next thing than for maintenance.
Cirrus
Dovetail